In The Wash: The 3 Biggest Stories You May Have Missed This Week in June


Welcome to the June Edition of In The Wash on the Plass Appliance Blog. Alot of exciting and interesting news and occurrences in the wonderful world of Appliances, Electronics, and Furniture this past week. Today we are highlighting the 3 Biggest Stories that you may have missed, that we feel you should know about.

Commit To Eating Fresh This Summer: Frigidaire has created a great promotion teaming up with actress Jennifer Garner inviting families everywhere to commit to eating fresh this summer. The goal is to encourage everyone to enjoy summer’s bounty with great recipes and tips for using fresh-picked ingredients which will not only improve ones health while saving money. When you make the committment to join Frigidaire will donate $1 to Save the Children’s U.S. Programs and you’ll be entered for a chance to win a new Frigidaire Gallery French Door Refrigerator. Plus, Frigidaire just launched an additional donation program where when you Check-In to your favorite local Farmer’s Market on Gowalla, Frigidaire will donate another $1 to the Save The Children U.S. Programs. Check-In and Check this out supporting Frigidaire and Save The Children.

DeSears Appliances is Social: In the summer of 1947, the DeSear brothers founded a general grocery store in Samoset, Florida and named it “DeSear’s”, originally specializing in meats, animal feed, general dry goods and GE Home Appliances. By the mid fifties DeSears stopped selling general merchandise to focus on the growing demand for Major Appliances in the local market establishing the name, DeSears Appliances. Well today, the DeSears Appliance tradition of proudly “Serving One Customer at a Time” is lives now in the realm of Social Media. This past week DeSears launched their official Twitter page and official Facebook Business Page. They are family friends of the Plass Family Business and we are proud to promote them as valued ally of the Appliance Industry. Be sure to Follow Desears on Twitter for Incredible Deals and Discounts: @DeSearAppliance as well as Like them on Facebook: to join in the conversation and receive valuable tips, recipes, and appliance information.

GE Bows Spanish Language Mobile Site: Did you know that cellphone use among adults in the general population has increased 18 percent since 2005, while usage among Hispanic adults has gone up 26 percent? GE Appliances noticed and decided to take their mobile site and convert it into Spanish. Back in November of 2010, GE launched their first mobile site to allow shoppers to browse products, rebates and promotions, and product specifications, as well as locate stores in their area. Well now, those that speak and read Spanish will have the same access to information. GE currently maintains and runs a Spanish-language version of their regular consumer website which had seen huge increases in traffic, up 75 percent. Smart business and even smarter marketing strategy put forth by GE to attack an 2 important business market segment that are under-developed, the Hispanic Market and the Mobile Site Market. To view and use the Spanish-language mobile site, go to on your phone’s web browser. The English language mobile site is

Hope you enjoyed this month’s edition of In The Wash. Come back early and often to check out not only each edition of In The Wash, but to also be reading all of our weekly Blog Posts. If you’ve got an exciting news story related to Appliances, Electronics, or Furniture, share it with us and we’ll see if we can’t feature your story in our next post.

About Plass Appliance & Furniture

Plass Appliance is a leading appliance retailer offering today's top name brand manfacturers. Started in 1938, in one single showroom, Plass Appliance & Furniture has grown to offer 9 convienent locations throughout the Chicagoland area. Enjoy our relaxed showroom atmosphere while making the product selctions for your home through the help of our knowledgeable sales professionals. View all posts by Plass Appliance & Furniture

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